Notice

In 2025, SK-II is updating our product packaging design to reflect SK-II’s iconic red with a premium matte finish that is smudge and scratch-proof. The new packaging updates also feature updated virgin seal placements* for further assurance on quality and authenticity.

SK-II products sold in all SK-II official authorized channels are genuine products and we can ensure the high quality of our products. Refunds, returns and exchanges for SK-II products need to be in accordance with SK-II Refund, Return and Exchange Policy and there will be no exceptions for difference in packaging design.

*Not applicable to SK-II GenOptics Airy UV Cream & CC Primer (SPF 50+ / PA++++)